DRBYDSGN CONCEPT / CREATIVE DIRECTION / ARTWORK / BRAND DESIGN / WEB DESIGN / CUSTOM DEVELOPMENT
Surfers Not Street Children is a world renowned organisation that empowers street children and children at risk in South Africa and Mozambique.
THE SURFERS NOT STREET CHILDREN MODEL FUSES SURFING, MENTORSHIP & CARE. THE ORGANISATION HAS DEDICATED LOCAL TEAMS THAT INCLUDE SOCIAL WORKERS, CARERS, LIFEGUARDS, SURF COACHES AND ADMINISTRATORS. MANY CHILDREN EMPOWERED BY SURFERS NOT STREET CHILDREN HAVE TRANSFORMED THEIR LIVES. FILM TIMOTHY HAY / SIMON COTTER
low-res screen grabs. Heavy layering. collage. textures. these aesthetics define the brand.
A fusion of african & surf culture.
ORIGINAL IMAGES LUKE PATTERSON
Very little content was available At the time of developing the concept. imagery was sourced during a lengthy process of sifting through online clips.
a vast catalogue of low resolution screen grabs depicted a collage style.
Multiple elements combined to create images. Hints of African culture. Playful vintage effects. downtown durban heavily featured in the backdrops of the visuals.
The website was built using the catalogue of new images. A visual experience achieved with custom development. Showcasing the important work of the organization.
DRBYDSGN CONCEPT / CREATIVE DIRECTION / ARTWORK / LOGO / BRAND DESIGN / WEB DESIGN / CUSTOM DEVELOPMENT
CONTRIBUTING PHOTOGRAPHY TODD GLASSER / ALEK PARKER / SIMON COTTER / WSL / LUKE PATTERSON / ILVY NJIOKIKTJIEN / RITCHIE HUNT
MOZAMBIQUE / LONDON
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